What is More Effective, PPC Direct Linking Or Landing Pages

Ultimately, tests have proven that sending people to a pre-sell landing page that either contains a personal recommendation, a review or a chance to capture people’s email addresses is likely to rocket your conversion ratios beyond belief. Whilst both methods are capable of bringing in huge amounts of targeted traffic that are ready to buy from you, the paid option has certain benefits over organic search engine listings.

When you pay for traffic, you are able to get traffic much faster than the organic traffic. Whilst organic traffic from the search engines might save you money over time, it’s also important to realize that time is also money!

So why do a lot of struggling marketers still shy away from paid advertising such as Google Adwords? Is it because it doesn’t work? Well, maybe it didn’t work for them personally but it sure does work for millions of other marketers. How can this work for you.

If you are promoting affiliate offers then the first thing to consider is whether you will be able to link directly to the merchant’s website using your affiliate link in the PPC ad, or if you would be better off sending your traffic to a landing page hosted on your own domain (or on a free domain elsewhere if you don’t own a domain yet).

This is a common hurdle for affiliates and there are pros and cons to each method. Let’s look at why you’d want to link directly to the merchant’s website instead of using a landing page on your own site:

1. You can quickly throw up an entire campaign and test the water with a product
2. You don’t need to worry about writing sales copy or actually creating web pages
3. You eliminate one less hurdle for the visitor to go through before making a purchase

Whilst all of these benefits seem pretty conclusive, the truth is that there is actually a greater effectiveness of using your own landing pages to pre-sell the visitor on the affiliate product that you are promoting, such as:

1. You can warm the visitor up and prepare them for the sales pitch
2. You can be more of a friend to your visitor,and see your conversions go sky high!
3. You are able to get peoples email address and send them more offers if they don’t buy the first time.

Another problem with directly linking to affiliate offers is that Google AdWords will often penalize you for doing so, if other advertisers are also doing this on the same keywords that you’re bidding on. Google doesn’t want a ton of duplicate ads for a keyword, so you need to be unique.

Ultimately, tests have proven that sending people to a pre-sell landing page that either contains a personal recommendation, a review or a chance to capture people’s email addresses is likely to rocket your conversion ratios beyond belief.

The most effective and hard world of PPC advertising, where you can lose a lot of money if you don’t know what you are doing. But getting higher conversion is very possible.

Google can show all your ads evenly or show the most profitable ad more. If you and 99 other folks are advertising a specific affiliate product, and are all using direct link, you dilute the number of times your ad will be seen. Google will only return one ad per display URL when a search is performed.

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