Are You Using a Self Directed Roth IRA? (Individual Retirement Account)

Jun 23 2023 Published by admin under Uncategorized

I was downtown the other night and I bumped into an old friend. He couldn’t stop talking about the property he had just sold. My friend had bought the property using his self directed Roth IRA and he was grateful that I had pointed him in that direction. I resolved there and then to write some information here for you. From here on whenever I mention a Roth IRA you can take it to mean A Self Directed Roth Individual Retirement Account. Now hang on, Here we go.

What Is A Roth IRA
The Roth IRA was created in 1998 and named after it’s main sponsor Senator William Roth. The main feature of the Roth IRA is the fact that the money you put into it is not tax deductible, while the money you withdraw in retirement is not taxed, it never gets taxed again. This means you have the power of compound interest working for you over and over again. Can you see the potential for tax free profit here? Your ROI is based on your understanding of real estate and not on the yo yo effect of the stock market.

The limit you can pay in contributions into a Roth IRA is $5000.00 per year, until you are aged 50years or over and then it goes up to $6000.00.

Normally you can pay into a self directed Roth IRA if you have earnings of less than $10,000.00 and you file separately if you are married, and you lived with your spouse at any time during the year.
If you are married and filing jointly or you are a qualified widow(er,) if you earn less than $169,000.00
You can pay into a self directed Roth IRA if you are head of the household, or single, or married filing separately and you did not live with your spouse for any part of the year, and you earned less than $116,000.00.

You can contribute to your self directed Roth IRA no matter how old you are. Let me tell you a story. I have a friend who believes in self directed Roth IRAs so much he taught his 21 year old daughter and his sixteen year old son how to invest in them. His daughter has just bought a house and his sons Roth IRA now has mortgage payments going into it from some bare land he bought and sold. That is one family that’s going to be well looked after in their retirement.

Your management trust will make it real easy to invest in a Roth IRA. Just open an account with them and fund it through a cash contribution, a money transfer or a rollover. Find a property you would like to purchase, your management trust will guide you so you follow the rules and they will take you by the hand and lead you through the paperwork. Your management trust will simplify matters for you. Just make sure all payments and expenses go through your Roth IRA.

Prohibited Transactions
Below are some prohibited transactions with a Roth IRA.
You can not buy property for your personal use with IRA funds (either now or in the future)
You can not buy property from your family or relations, including inlaws.
You can not borrow from your Roth IRA
You can not sell property to your Roth IRA
You can not use your Roth IRA as security for a loan

If you engage in a prohibited transaction with your Roth IRA your account stops being an IRA on the first day of that year. And the account is then treated as though it distributed its assets to you at fair market value. You will then probably have a taxable gain that will be included in your income.

You Can Have Qualified Distributions or Payments
A qualified payment is one that meets the following stipulations
(1)It’s made after the five year period that you set the Roth IRA up.
(2)The payment is:
Made on or after you reach fifty nine and a half years of age.
Made to a beneficiary or to your estate after your death.
Made because you are disabled.
Made to buy, build or rebuild a first home(up to a maximum amount of $10,000.00)

Your Self Directed Roth IRA is protected under federal bankruptcy laws and normally protected from creditors in the event of bankruptcy.

It really is quite simple when you delve into it. Having said that, there is a simpler more TURNKEY approach. Just go down to the resource box at the bottom of this article, click on the url and go to my website. You will find more information on IRAs and real estate investments there.

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The “It Just So Happens” Effect – Bulls Eye Marketing 101

Jun 23 2023 Published by admin under Uncategorized

What do junk mail and TV commercials have to do with each other? Simple; they are all excellent examples of The Bull’s Eye Effect. But wait. Don’t we usually throw away our junk mail and skip TV commercials? Well, yes, but… that doesn’t stop companies from making more and more every day.
Why? Simple: blame it on the “It Just So Happens” Effect…

Now, before you ask, the “It Just So Happens” Effect states that for every nine out of ten people who throw away that furniture flyer or carpet cleaning coupon that comes in the mail, there is one person who “just so happens” to need a new piece of furniture or their carpet cleaned.

Or their:

o Teeth whitened
o Hair cut
o Oil changed
o Cruise booked
o Gutters cleaned
o Driveway repaved
o Fill in the blank…

Case in point: My friend’s wife just went back to work. This was good news, great news, the best news – more money, more opportunity, more money – until the laundry started to pile up and the cupboards went bare and the floors got dirty. You see, my friend works from home – and while his wife was suddenly back out in the corporate world, he was left to fend for himself in the domestic jungle.

As a result, he became obsessed with household cleaning products. I don’t take words lightly; “obsessed” really is the right word here. I’d never heard him get so animated about anything as when he discovered the Swiffer line of products. Vacuums that dusted! Squeegees that squirted! Gloves that held static electricity! Mops that vacuumed first! The list went on and on; you’d think it was baseball season and he was reporting the stats of the World Series pairings!

And it all started with one of those cut-out coupons in the Sunday circulars. One Swiffer ad for one Swiffer product – and the rest just kind of snowballed; he was hooked. I can imagine him sitting there that very first Sunday morning, his wife sleeping late after a long work week, dust mites clinging to the hardwood floors, that big, clunky vacuum beckoning from the garage, the paper on his lap when, all of a sudden, he saw that Swiffer duster-vacuumer-squirtie gizmo coupon and that’s when the “It Just So Happens” Effect took, well, effect!

My friend needed a quick, convenient, preferably disposable solution to his daily household cleaning chores and “it just so happens” there was a coupon for a quick, convenient, mostly disposable product staring back at him from some Sunday coupon book he’d probably thrown away without even looking at 4,000 Sundays in a row.

But not this Sunday.

The “It Just So Happens” Effect keeps advertisers paying their mortgages even as our land sites fill with their product. It also keeps us buying, and before we enter the high-tech world of faith-based marketing in the chapters to come, let us not snub the low-tech world of traditional advertising. Remember, it’s all just theory until the cash register rings up that first big sale. What makes it ring for you, for me, for everybody will be something different.

Until you find that “something different,” let’s not rule out anything.

What The Previews Can Teach Us About Making a Direct Hit!

Have you ever noticed that you’ll only see trailers for comedies before a comedy? Or previews for scary movies in front of a scary movie? That’s because like breeds like; an audience for the latest zombie offering is more likely to remember – and look forward to seeing – another zombie movie than, say, a light romantic comedy.

I’ve found that this is a great way to think about how YOU target your customers. If your product or service is the payoff after all those previews, the movie itself, then what kind of preview would be playing in front of it? Comedy? Buddy picture? Family film? Action? Adventure? Thriller?

I want you to take this seriously. We often think in terms of “mission statement,” “purpose” or “elevator pitches,” but those are more company-oriented. Thinking in terms of movie trailers to describe your product or service – and, in turn, your audience – is much more customer-oriented. Your sales pitch shouldn’t be general. You need to zoom in to the core of the audience of one. Figure out the appeal of your product or service to this individual.

Movies come in genres – comedy, romance, thriller; companies come in niches – just as businesses do; for example, retail, B2B, automotive. Seeing your target audience in simpler terms is better for both of you. Be direct. Be clear. Be exciting. Learn from the movie previews. They entice the audience with clips that will appeal to their individual movie preferences.

So, in other words, don’t pitch your zombie flick to an audience that’s hungry for comedy. Like breeds like; find out who would like you and pitch to them. First you have to know what you’ve got on your hands; a comedy or a scary movie.

Knowing what type of product or service you provide should seem like second nature, but if it really was so easy, you wouldn’t be here reading this right now because I wouldn’t have had to write it in the first place.

Let’s say you’re a shoe company. So far, so good. What kind of shoes do you sell? Dress shoes? Flip-flops? Women’s? Men’s? Sneakers? What? Athletic shoes; great. Does that tell you your audience? Hardly. I’ll grant you, nowadays pretty much everybody uses athletic shoes, but that doesn’t mean they’ll use yours.

Taking the athletic shoe analogy a little farther, ask yourself a few questions to narrow the audience:

o Are your athletic shoes edgy enough to appeal to the teen/tween market?
o Are they too edgy to appeal to the senior market?
o Are they cool enough for the college crowd?
o Are they affordable enough to cry out to urban hipsters?
o Are they sensible enough for upscale women?
o Are they rugged enough for working men?

Pretty confusing, isn’t it? Rejoice! There is freedom in simplicity. For instance, let’s pick any target audience up there – seniors, career women on-the-go, weekend hikers, pick one – and you can see how focusing on that audience, and only that audience, means less time spent worrying about the other audiences.

For instance, if you pick weekend hikers, you can play strictly to them. With design issues, with ad copy, with graphics, with seasonal campaigns, with colors, with treads, with laces, with – well, you get the picture.

It’s all bull’s eye; all the time. Now you can finally picture the genre your product or service is in and create a “preview” that’s appropriate for fans of the genre. And remember, it’s not about recreating the blockbuster formula that works for every movie, every time. It’s about targeting YOUR audience with YOUR message touting YOUR product.

Don’t forget our audience of one. When you can ignore all the other sub-markets for athletic shoes and visually pinpoint your genre – weekend hikers – you can now picture your audience of one; that single weekend hiker.

Now real communication can happen – and prospects can become customers. You’ve found your bull’s eye and you’re ready to take aim at it.

Imagine your product or service is the focus of a new movie. Instead of a commercial, make a movie trailer. How will you get the audience excited enough to come back and see it?

Find Your Passion – Find Your Target

Passion, I’ve found, drives the purest form of communication. Think about it: One of the strongest forms of communication is to speak passionately with your audience of one. One of the most masterful practitioners of The Bull’s Eye Effect, Walt Disney himself, was fond of saying, “Let’s never forget that this all started with a mouse.”

Tony Hawk’s version might be, “It all started with a skateboard.”

When a very young Tony Hawk began perfecting his Frontside Ollie Nose Blunt and half-pipe shredding techniques back in the mid-70s, skateboarding was still in its infancy. A few dozen professional skaters were actually able to ply their trade for an income, but the popularity of ESPN, let alone the X Games and (Mountain) Dew Action Sports Tour, were still decades in the offing.

Over 30 years later, Tony Hawk is less a man and more an institution. He recently released the eighth installment in his long line of successful video games, Tony Hawk’s Project 8. Kohl’s stores now sell his exclusive line of clothes and the Six Flags amusement park has its very own “total Tony Hawk experience” ride.

The branding of Hawk’s name was no accident. Says Marshal Cohen, chief analyst at NPD Group Inc., a market research company in New York, “Tony Hawk is a legendary name, yet he’s still alive and on the scene. People pay homage to that.”

According to Mark Hyman in Business Week, “Hawk’s deals, which earn him from $5 million to $7 million a year, according to marketing insiders, rank him among the richest pitchmen in any sport. What sets him apart even from that elite company, though, is his pipeline to young consumers. Strangely, for a father of three closing in on 40, Hawk hasn’t lost his juice with kids, a trick few aging sports celebs have mastered.”

Quick: Can you picture what kind of trailer would play in front of a Tony Hawk movie? I bet you can, the same way you know what kind of trailer would play in front of a Disney movie. I believe that’s mostly due to the fact that, like old Walt himself, Tony Hawk’s career grew out of his passion.

When I meet with new clients for the first time, I can always tell who’s working for their paycheck and who’s working for their passion. Which do you think is the case with Tony Hawk? Clearly, his audience can relate to his passion and, as a result, they are passionately loyal to the father of modern skateboarding.

As you zero in on your target audience, don’t lose sight of the reason you want an audience in the first place – to share your passion. Whatever your passion is – skateboards, books, movies, hiking sneakers, teeth-cleaning, Swiffer-like cleaning products – the closer you can hone in on that passion, the more likely you become to find your audience.

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5 Marketing Tips – Franchises Benefit from Integrated Promotions and Mail Campaigns

Jun 06 2023 Published by admin under Uncategorized

If you are like most franchisors, you continually face the same challenge: how to grow your business in a competitive marketplace. The primary leverage points franchisors have to grow their companies are twofold: add more franchisees to their networks and ensure the ongoing success of those franchisees once they have been added. One key to achieving both is to plan and execute optimal promotions and direct mail campaigns.

In order for a given franchise network’s promotions and direct mail campaign to be optimal, the campaign must meet four conditions: 1. must be cost-effective, 2. must accurately communicate the value proposition of the company, 3. must be easy for franchisees to participate in, and 4. must target the right customers and prospects.

With these conditions in mind, here are 5 marketing tips for franchises for designing and executing integrated campaigns:

Tip #1: Standardize your marketing materials:

One of the cornerstones of good branding is the ability to present an integrated brand image – the look-and-feel of your materials, the messaging you use to reach out to prospective customers, and your value proposition – at every point of customer contact. Regardless of which advertising media you leverage or which members of your organization are in daily contact with your customer base, it is important to present a “unified front” in terms of what your organization is all about. This is particularly important for franchise organizations. If you leave it up to individual franchisees to develop marketing and advertising materials, it is highly likely that your customers and prospects will be exposed to conflicting brand images about your organization. This should be avoided at all costs because it can damage the brand you are working so hard to build.

Tip #2: Allow for just the right degree of customization:

Franchisors need to set forth strict guidelines for the use of company-branded promotional materials. Franchisees are faced with a dilemma: they want to promote the company brand, but they also need to communicate to customers the relevant information about their specific locations. As a guideline, about 80% to 90% of each piece of direct mail, poster, door hanger, and promotional good your organization sends to customers should remain consistent from location to location. At the same time, it is important to give franchisees the freedom to add address, store locator and customized coupon or promotion-related information as per their local campaigns. Striking the right balance between standardization and customization is paramount.

Tip #3: Give franchisees the flexibility to place orders online, anytime:

Franchisees are busy running their businesses day-to-day. They need to be able to place orders for corporate-approved promotions and direct mail campaigns on their own terms – even if that means doing so in their pajamas at 10:00 p.m. on a Saturday night over a hot cup of coffee. Franchise networks that implement password-protected, secure online ordering systems benefit from the flexibility that comes from “at-anytime, from-anywhere” style ordering. Online ordering means that franchisors can avoid the hassle of receiving or fulfilling mail and promo goods orders from franchisees. And, franchisees gain the flexibility to place orders anytime they choose – on their own terms.

Tip #4: Allow for targeted mail campaigns by offering only the most relevant list filters:

Franchisees are interested in the day-to-day tactics and strategies of running a cost-effective operation – they are in most cases not marketing experts. On the other hand, franchisees do understand that targeting the prospects that are most likely to respond to their direct mail campaigns makes good financial sense. The trouble is, there are literally thousands of available ways to filter any given mailing list today; income, age, and gender are just the tip of the iceberg. The best way around this dilemma of simplicity-of-ordering vs. offering multiple list filtering options is to set up an ordering system that gives franchisees access to just a handful of the most important list filters (e.g., demographic selects). This allows your franchisees the freedom to select their own list filtering criteria but at the same time does not overwhelm them with hundreds of confusing options.

Tip #5: Set up pre-arranged fulfillment agreements on behalf of your franchisees:

Franchisees often work 12 to 16 hour days building their businesses, especially when they are opening new locations. They know that marketing and advertising are important, but they do not have the time to call vendors, compile mail lists, check drafts, negotiate pricing and place orders – let alone get corporate approvals. The solution: the franchisor can help franchisees by pre-selecting the right goods and mail items and then setting up business agreements with geographically-appropriate vendors to fulfill them. That way, the franchisee just needs to pick up the phone or go online and place the order after choosing from a list of pre-approved items. Thinking through these considerations ahead of time can free up franchisors to focus on growing their business rather than managing the day-to-day selection, approval and fulfillment of promotional items.

Finding intelligent, cost-effective ways to integrate promotions and direct mail campaigns across your franchise network can pay off huge dividends down the road. These dividends include fewer franchisor headaches, higher participation rates among franchisees, a more integrated brand image across all points of customer contact, and more cost-effective, targeted campaigns.

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How to Pick a Good Direct Mail Mailing List

Jun 05 2023 Published by admin under Uncategorized

Do you have a good mailing list for your direct mail campaign? Hopefully you do, because your list is where the money is. You can have a great offer and a great sales letter, but if your list is wrong, then you won’t have any success. This is the importance of having a good mailing list.

You wouldn’t want to sell ice skates to people who live in hot Phoenix, Arizona would you? Of course not. Phoenix stays hot all year long, so trying to sell ice skates in a city that constantly stays about 80 degrees would be nonsensical. But believe it not, people make similar mistakes all the time.

One thing that you should never do when picking a list to mail to is to randomly select people out of your local phonebook. This is a very ineffective way of selling your products and should be avoided at all costs. You will find that almost 20% of the people that you mail to are no longer at the addresses that you compiled, and of the 80% that are there, little to none will respond back to you. Trust me, I would know.

Your goal should be to find out how you can reach your target market as effectively as possible. With a good system of finding targeted prospects, you can lay rest assured that your direct mail campaign will have the highest chances of success and that you won’t lose money in the process.

There are 2 kinds of mailing lists available to you and one is better than the other. The first list is the kind of list where you compile and get names from out of a phonebook. This is called a “compiled list”, and it’s the most ineffective way to do direct mail. The other kind of list is called a “direct response list”, and this list is far more superior than a compiled list.

Direct response lists are lists where you target people who have bought something. They could have bought from television, newspapers, magazines, direct mail, or anywhere. This the best and most valuable list around, and you can find people who have bought this way in something called the “SRDS”.

SRDS stands for the standard rate and data service, and it is a complete book of mailing lists of people who have bought something. You would think that a resource like this is hard to attain, but believe it or not, you can go down to your local library and pick it up there. It’s 4-inches thick, and is something that can maximize your response rates in a heartbeat.

It doesn’t matter what you sell. In the SRDS, you will more than likely find a list that will be good prospects for what you have to sell. The best thing about this kind of list is that you don’t have to do any arm twisting in order to get them to buy something. They’ve already bought before and are more than likely to buy again soon.

When implementing direct mail campaigns, always use a direct response list. It’s the best kind of list available and can make you more money starting today. Good luck with yoru direct mail campaign.

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5 Reasons to Start Email Marketing Campaign

Jun 04 2023 Published by admin under Uncategorized

Almost everyone in online business have heard about Email Marketing Campaign, what it does and how it can help if not save a business. But of course there are some who still doesn’t believe in the power of this new marketing technique. In this short article I will be giving you five reasons why you should consider trying email marketing right now, especially if you are looking for a way to increase your revenues. So to start things out let’s start with the definition of Email Marketing for the benefit of the beginners.

What is email marketing?

“E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to sending e-mails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.”

Email marketing can be used by any kind of business. Almost every one nowadays has their own email account and they are treating emails more personally than the conventional mails or letters. Others go online just to check their email message but will not spend time to surf the web at all.

Email marketing helps businesses of all types and sizes to see instant sales from existing customers while maintaining and building long-lasting relationships, which is the most important part in the success of any business.

“54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites and storefronts.” Source: DMA Interactive

Here are the five reasons why you should start Email Marketing as one of your marketing strategies?

1. It is Less Expensive:

E-mail marketing campaigns are much more cheaper compared to other traditional marketing techniques like direct mail or print advertising. Email marketing is 20 times more cost effective and can cost as little as fractions of a penny per email.

2. It is More Effective:

Email marketing enables you to proactively communicate with your existing customers and prospects instead of waiting for them to return to your website or store. It is a highly effective way to increase traffic to your website or store, and build a good relationship to your customers and develop loyalty and trust.

“We’ve done radio, TV, direct mail, and national ads, including full-page ads in Teen Vogue and YM, but, by far, Constant Contact has had better results every time. We track all of our participants, and have found that more than 53% of them found out about us through the Internet or our email newsletter. Email marketing is only a fraction of the cost of print ads. It brings in a phenomenal ROI.”
(Constant Contact is a leading solution provider of email marketing campaigns.)

3. Get Immediate Results:

In just minutes after sending out your email campaigns, you can receive responses almost immediately. About 80% of responses to email campaign will occur within 3 days while traditional direct mail takes weeks. Well again, that is because people love emails.

4. Fully Trackable:

With email marketing campaign you can easily track the number of emails sent, the number emails opened, how many bounce back, how many unsubscribed and the number of click-through.
You can even tell who opened the emails and know which link generated the most clicks. That way you can adjust quickly and make decisions to your business which is very much critical since time is critical. With direct mails or other forms of advertising you’ll have to wait for weeks if not months.

5. It’s targeted, personalized and easier to create:

You can easily start an email campaign in just a matter of minutes. You don’t have to hire an expert to do this. If your business has some promotions you can easily create and send those email campaigns. Also it is targeted; you know that the recipient will love to hear about your promotion because that is the very reason why they signed up an email subscription. And instead of using Dear Customer they will see the message addressed to them like Dear Mr. Robinson, making it more appealing to the recipient.

“We needed a way to communicate with customers on a timely, consistent and more personal basis. Advertising in a weekly newspaper was only partially effective in accomplishing this. It was only through using the email services of Constant Contact that we were able to build a connection with our customers, in a timely, engaging, unobtrusive way,”

Email Marketing is being use now by a lot companies and is generating high revenues for them, one of them might be your competitor. Again time is critical in the online world, making decisions right away can greatly increase the chances of success for your online business. Email Marketing Campaigns can also help you get loyal customers as it builds a more personal connection with them.

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Direct Response Marketing

Jun 03 2023 Published by admin under Uncategorized

As a savvy business entrepreneur (if I do say so myself!), I’ve learned quite a bit along the way about what works well (and not so well) when it comes to marketing strategies. Personally, I’ve had great success with a technique known as Direct Response Marketing, and by utilizing this method, I have greatly optimized the performance of my venture and reaped some prodigious rewards! For starters, Direct Response Marketing refers to a promotional technique that directly involves the response of consumers by soliciting from them a response to some type of proffered advertising element. Operations encompass both online and offline methods and are often characterized by the following:

• Some type of tendered proposition or offer
• The inclusion of necessary information required for the for the potential consumer to make a decision on whether to act in regards to said offer or proposition
• An overt “call to action”
• Clearly defined response channels (i.e., a website URL, a toll free phone number, an e-mail address, etc.)

If things are a bit slow for you in your venture and you think you may be able to benefit from the implementation of some easy-to-engage changes, then read on to discover some of the secrets to my success that may just help you, as well!

Tip #1: In case you already didn’t know, marketing IS everything!
From the get-go you have been aware of the old adage that “knowledge is the key to success.” Well, let me tell you, that is just the tip of the iceberg! It’s fairly evident that no matter how good you are at what you do, people can’t come to you if they don’t know you exist. That’s why it’s imperative for you to know how to get customers in the door and what methods to employ to snag high rankings for your website.

Tip #2: Your marketing strategy needs to be effective – in other words, it must get the attention of your target audience.
A successful marketing campaign will grab attention, entice and excite, elicit an emotional response, convey a message, propose an action-based incentive, and make said action as easy as possible to accomplish. Spice it up with something that creates a sense of curiosity – it’s no secret that most people are nosy as all heck! This tried-and-true method will have winning results virtually every time! Think outside the box and don’t be afraid to venture away from typical channels (i.e., yellow page ads – ugh! Boring!). Be creative and unique – people tend to shy away from the conventional advertising sales pitch. Interestingly, it’s been proven (and I have seen for myself) that simple news-style advertising elicits a greater response than higher-cost, color brochures for the simple fact that is doesn’t immediately intimidate the way a blatant sales pitch does – it just looks like news! Go figure…

Tip #3: Appeal to the egocentricities of the general public!
Let’s face it – we are all self-absorbed (OK, most of us, anyway, to some degree, at least), especially when it comes to our money! It’s just human nature… So why not appeal to that trait with your marketing tactics? Focus on what you can do for them. After all, aren’t you constantly wondering, “What’s in it for me?” when perusing information about something proffered? Of course you are… no need to deny it!

Tip #4: Gear your marketing efforts towards your target audience only.
Common sense should tell you that it’s a waste of time to market to those who are in no way, shape, or form interested in your offerings. This is easy to do in Direct Response Marketing, as you will generate leads that are genuinely interested in your product or service, and then you can follow up in detail with only those that express interest. This can save time and money in the long run and can most definitely yield the kind of results you crave!

Tip #5: Incorporate winning techniques into your marketing strategy and the customers will come to you!
There’s no bigger turn off for consumers than to be “sold” something. Let’s face it – we all like to think that when we shell out money for something, it was our own idea to buy said product or service! Choosing the right media to sell… um… rather, get your message across to the right people is imperative to your success. Modern technology has made this easier than ever, what with the inception of online forums, rampant blogging, and the popularity of social media sites. And an added benefit is that you can test out and track all your efforts to see how they benefit you! All you really need to do is get word out to the right people at the right time, and the results will be unprecedented, assuming you incorporate all the tips that I have presented for your benefit!

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Marketing Your Small Business Specialist Practice Without Breaking the Bank!

Jun 02 2023 Published by admin under Uncategorized

The Small Business Specialist Community is a competitive landscape! It is true that many of us are leaders in what we do, and openly share our achievements, thoughts, aspirations and best practices, however at the end of the day, we are business people and we all have mortgages to pay, pay for the food we eat, clothes we wear and perhaps have families to take care of.

It is great to be community focused and share information with others, but we need to keep in mind that we are also business people, and in business, you are truly measured at the end of the day on how profitable your business is nothing else matters but profit at the end of the day.

Marketing for many SBSC members is an evil word. This stereotype needs to be squashed right now! I would like to share a teaching that I received earlier this year, and this is true for many of us that run our own businesses. Donald Trump mentions it in his book with Robert Kiyosaki. Business owners need to know how to sell. T. Harv Eker states in his business courses that marketing is the most important area for success in any business. You must understand how to market your business and services in order to grow.

Here are some marketing ideas that I would like to share with you that will not empty your bank account; in fact, these are marketing strategies that I use in my business everyday.

Article Marketing – Writing articles (like this one) immediately positions you as the expert in your field, if you are small business specialist focusing on security, you can write articles based on your area of knowledge. Once you have some articles completed, you can post them on websites like that will immediately get traction on the Internet. You will be amazed where your articles end up. Once you start gaining some confidence in your writing, remember it doesn’t have to be perfect, approach your local Chamber of Commerce chapters and other business groups including professional organizations and specialist communities that specialize in your area about publishing your work.

Blogging – Blogging is easy to do, there are many services on the Internet that can get you setup in no time. WordPress and Blogspot are just a couple of free blogging services that you can use today. Just like article writing, post your thoughts, ideas, strategies and other relevant information on your blog for others to read. When you have a blog you are the immediate subject expert. Tip: If you are looking at attracting potential business, keep your blog business focused, not technically focused.

Podcasting – Podcasting is the next evolution of blogging. The major difference with podcasting over blogging is that you are creating an audio or video piece to share your information. The nice thing with podcasting is now you can invite other subject matter experts onto your show and really position yourself as the overall expert. Podcasting takes time to do properly and there are many free services available to you.

Networking and Speaking – Simply put, get out and network. Volunteer to speak at your local Chamber of Commerce, Better Business Bureau or other business events that attract your target market. When you are open to speak to a group, once again you position yourself as the expert. This approach to marketing our business as worked time after time. One big tip to this is to ensure you collect information about the people you are speaking to, so you can follow up with them. Many SBSCs fail here simply because they don’t follow up. You will hear follow up many times in this article; I cannot stress the importance of follow up enough. Tip: Be a teacher, not a speaker!

Direct Mail – Direct Mail is still an inexpensive method to market your business, however, your direct mail needs to be targeted to the business you want to attract. When you decide what your next direct mail will be, ensure that it is not overly technical and it hits the pain points that the prospective client maybe wanting to fix. One tip when it comes to a direct mail, you need to measure this effectively and also ensure you don’t overdo it. Why you may ask? You can send out 1000 direct mail pieces and you may get 100 new clients from it and if you are one person, how are you going to manage this? You need to plan. Also, just don’t send out a direct mail piece and pray for a return, it is critically important that you follow up on all your mail outs with a phone call follow up, this is where you get the meetings. Your focus needs to be on getting a meeting not on selling something.

eNewsletters – There is nothing better to keep in touch with your business partners, clients and those you network with than an electronic newsletter. Not a newsletter where you are selling something all the time. The best approach is to setup your eNewsletter as an educational tool, something to educate your prospective clients, existing clients and everyone who receives your network. Sign up with a tool like “Constant Contact” to manage your newsletter. A newsletter application that allows you to track which articles interest your readers, then use the click through stats to follow up with additional information.

Leverage the Press – Getting press time is a huge task, however, when you are successful is a wonderful way to position your business as the leader in your field. Press coverage can include newspaper, magazines, radio talk shows or television. Contact all the people in the press you can to tell them a story. Remember, the press wants story ideas all the time, not press releases or any that sounds like you are selling something.

Tell Your Client’s Stories – Nothing is more powerful to prospective clients that hearing about success stories you have had with your existing client base. This can be done with Win Wires or Client Success Stories that you do yourself or through a public relations firm. Many vendors have PR firms that they work with, find out who they are and send them everything you do. Your clients will also love the press coverage that they get from this as well.

Marketing takes time; you need to be persistent in your efforts. Rome wasn’t built in a day, chances that you will hit on your first effort are pretty slim. A prospective client normally takes six to ten touches before they buy from you. This is why you need many different approaches in your marketing. If it is an article, eNewsletter, networking event, direct mail, email or phone call, you need to remain persistent with your marketing.

Also, seek the help of others, especially if you are a technical person. Marketing requires creative touch. Creativity requires thinking from the other side of the brain, your creative side and not your analytical side. There are a number of great marketing coaches out there to help you, find one to help you or seek the help of your peers. You do not need to spend thousands of dollars on “how to market” your SBSC business.

Marketing is a lot of try it and improve it. Don’t get discouraged, keep at it, results will come in time.

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Direct Selling Business – Top Tips for Success

May 27 2023 Published by admin under Uncategorized

Direct Selling Business is a great career choice; although in this field, you determine where your career will be heading.

It’s rarely that somebody thinks success in sales are outside of the mentioned accomplishments; so let’s talk about how you can reach your goal to succeed in sales.

Direct Selling Business means marketing and bringing your products and services to your prospects. It’s not necessarily all about personal and door to door selling; however, it definitely involves networking and regular social interaction.

The beauty of direct selling is that it can be applied to any product that is out in the market. It is best for consumer products and related services. So if you’re offering consumer items, you are right to practice direct selling.

Direct Selling Business – Top For Tips Success

Since direct selling involves social interaction, the best methods you can utilize is the NLP marketing strategies. Here is an NLP 5 Step Process for effective selling:

1. Rapport means establishing a good business relationship by connecting with your prospects. You can easily build rapport with any person if you are willing to do the following:

Communicate – Talk to people in such a way that you are not just trying to sell, but you’re genuinely interested in serving them.

Pay attention – It’s hard to fake being interested in a person when you’re not, so it’s best that you pay attention and get curious about your prospect’s background and the stories they have to tell.

Smile – A simple gesture can make or break any deal. Flash a sincere and warm smile to project your willingness to connect and be accepted.

Listen – Don’t babble away just because you have so much to say and with so little time. Selling takes time, and in a Direct Selling Business, what you say is not nearly as important as what you’ll hear. Learn to listen and eventually you’ll be listening to learn. Knowing your prospects is the key to building a solid and harmonious business relationship with them.

2. Ask Questions – So now you understand how important rapport is to direct selling, you must also remember that it’s important to “know”. You can learn what you need to know by asking questions. Why guess when you can ask? Being careful not to be intrusive.

3. Identify A Need – Since you want to sell, you must target the spot where your products come in handy. Find out what your prospect needs and formulate an approach on addressing that need. Identifying the needs of your prospects will enlighten you on how to ensure sales success.

4. Linking The Need – After identifying what your prospect needs in whatever aspect your line of products can be related to – you must then link that need to the most suitable product you are offering. It is a better if you can provide your prospect several options, but make sure each and every product you lay on the table fits the client’s needs.

5. Closing – In a Direct Selling Business, the transactions always end with a closing. It is up to you whether the outcome or conclusion of a sales attempt will be positive or negative.

The outcome is highly dependent on your Closing technique. So to close a transaction the NLP way, you must identify your strengths and channel them into a powerful closing approach. Hit the spot wherein your prospect’s emotions and inclinations can be tapped. Make your prospect feels good about buying and convince them that you have given them a great offer.

Direct Selling Business has so much potential waiting to be explored. This article is just the beginning of an exciting journey towards success in sales.

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Direct Selling Models

May 26 2023 Published by admin under Uncategorized

Trying to distinguish between the direct sales and multi-level marketing business models can be confusing. Typically, the direct sales model is based on the sales of retail products to consumers via independent representatives. The representatives are paid a commission on the products they sell. Sometimes the model will include a residual commission on the sales of the products that are sold by the representatives you have introduced to the business.

This is not always the case. Many top tier direct sales companies do not pay out a residual commission on team sales. Top tier companies usually operate on the philosophy of paying their representatives a very high commission in lieu of residual commissions. This is proving to be a popular alternative to the traditional models of direct sales and multi-level marketing.

The multi-level marketing model usually assumes that their customers will also become distributors and that distributors make up the main customer base. They commonly pay out commissions from the sales of a distributor’s “downline”. In theory, this allows distributors to sponsor new representatives into the business, thus building up a long term, residual income over time.

There are pros and cons to each business model. Generally speaking, the top tier direct sales model requires a higher initial investment. However, the commissions are very high and it requires very few sales to recoup your investment and be in profit.

The other models usually require a lower up front investment and are easier for the average person to get into. However, it takes a long time to recoup their investment. Most people never make their investment back. On paper, the residual income model looks great, but in reality, it is not about the numbers. The model is dependent upon the efforts and skills of a very large number of people. The fact that most people who get into a multi-level type of model usually quit within 90 days having produced no sales. This means that a distributor needs to continually recruit new distributors to replace the people who have quit.

In the end, you can actually be successful using either of the models. Your success doesn’t rest in the company or compensation plan or the product line. Your success depends on your effort, commitment and skill. Most would-be entrepreneurs seem to overlook the fact that their business is not the company or the products. Their business is marketing. Marketing is the skill that makes or breaks a business. If you know how to market, you will succeed. If you do not develop marketing skills, you will fail. It doesn’t really matter what business you are in.

Personally, having been involved with network marketing, traditional direct sales and multi-level marketing, I chose a top tier product line to market. It is a pretty simple deduction. Both business models require you to become a proficient marketer. Top tier product lines pay out commissions of $300 to $20,000 as opposed to $10 – $100. It takes no more work to sell a top tier product as it does to sell a low tier product. While the network marketing model theoretically allows you to build a residual income, in practice, that is rarely the case. There is simply too much attrition to keep your downline full of enough productive people to produce the income I require.

The choice was simple. Top tier direct sales has provided me with the vehicle I needed to produce the income I required.

You will find an introduction to the product line and marketing system that I use by clicking on the link below. If you are considering a business and you are enamored with the network marketing business model, you owe it to yourself to investigate further. Click the link below and do some due diligence.

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2 Inexpensive Ways To Market Your Offline Business

May 25 2023 Published by admin under Uncategorized

I’m pretty sure you’re aware of the many advantages of starting your own small business, and it’s important to keep these things in mind as motivation for not giving up on your business. I know for me the reasons for going into business were as clear as day. I hated working at a job and was looking for ways to make money at home, while not having to put wear and tear on my vehicle to drive back and forth to work everyday.

You see when I first got started, I didn’t have much money. So I needed ways to earn money in my business that would help to serve to pay bills and have food on the table for myself. So even though I enjoyed the thought of having my own business, it was clear to me that I would have to do more things to make my business a success.

If you’re wondering what you can do to make your business a success, then you’ve landed on the right page. In today’s lesson, I’m going to show you some marketing strategies that you can use to propel and take your business to the next level. Here’s the first tool that you can use to make money in your offline business.

1) Val-pak

Have you ever heard of Val-pak? It’s like a mini-catalog of coupons, special offers, and deals from companies all over your city. And these Val-pak catalogs contain very useful coupons and deals that would cause anyone to jump at immediately. Needless to say, this is something that you should be incorporating in your business today.

Val-pak mails out thousands of their catalogs each month, so if you can advertise your products and services via this marketing medium, you stand a good chance for acquiring new customers for little to no cost to you. Here’s another way to earn more money in your business starting right away.

2) Card decks

A card deck is a package of postcards that gets mailed out to consumers. To have your ad or postcard featured in a card deck, you will pay anywhere near 2 to 5 cents to have your postcard included in this mix.

If you wanted to run a regular postcard, it would cost you around 40 to 50 cents just to mail them out. But they both have their pros and cons.

With a card deck, you’re competing against a wide variety of other business owners, trying to get their message out to the intended recipient. But if you can offer something for free, you’ll stand a good chance of getting your prospect to respond to your offer.

With a regular postcard, you have no competition. So you can reach your prospect, and have their undivided attention while they review your postcard. But on the flip side of things, it will cost you around 50 cents to mail one out. But this is pennies compared to the response that you can get with a postcard.

Both of these techniques are good for improving your sales and profits.

Good luck with using these strategies to making more money in your business.

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