Archive for: June, 2023

Check Out These Commonly Made Mistakes by Network Marketers and Avoid Them to Save Time and Money

Jun 23 2023 Published by admin under Uncategorized

Network Marketing allows ordinary people to enter into a home based business at a relatively low capital cost. This rather humble beginning may one day be giving you a huge international distributorship from many countries that will provide you with a residual income for a life time. Here are the top seven commonly mistakes made by independent distributors. It does not matter what you sell. The root cause for most of the mistakes made lies in marketing and your personality type.

Before Joining

Number 1 Mistake:

Choosing the wrong sponsor. Often times, new distributors have no idea what it takes to build a successful home business especially if that was the very first time they were about to enter into the entrepreneurship world. Consequently they don’t know what attributes a quality sponsor should have. Most of the time, a sponsor seeks after them. They were being hunted instead of being the hunters. Very often they join because they have a good relationship with that sponsor. Because of their limited exposure to the direct sales industry, it is rather difficult for them to gauge the quality of potential sponsors and the MLM companies they represent. I was in that position. Even though I have worked with large corporate strategy and accounting forces during most of my career, direct sales industry requires a different set of skills. I did not have a clue.

I suggest to new people who are looking for a home based business before they sign on with any sponsor, they should prepare a list of questions which may help them to reveal the sponsor’s experience and strategy for building the business. The downside of this is they may not know the important questions to ask.

Number 2 Mistake:

Joining a sponsor that relies on the “traditional methods” of marketing. These include setting up home and hotel meetings, calling purchased leads and inviting friends and relatives for home parties. These strategies are highly ineffective nowadays and have much to do with the high attrition rate in network marketing. Attraction Marketing is a better marketing strategy where you learn skills to become a leader in your field so that you become the hunted instead of the hunter. You are able to add personal value and provide solutions to other people’s needs. As a result prospects are attracted to you. They are curious to know how you do it and wanting to have the same success you achieved.

Attraction Marketing is a FREE members site that coaches people from all walks of life to do this business successfully. It is unique and it is NOT about selling and convincing.

After Joining

Number 3 Mistake:

Talking too much and trying to sell to everyone. It is best to learn how to ask prospects open-ended questions so that you don’t come across as ‘desperate’ to try to convince them. Instead be in a relaxed and confident position that you are a leader and this causes the right people to want to work with you. An open ended question such as “what do you mean by pyramid selling” gives you a chance to speak less and make your prospect to talk more.

The reality is most people you talk with are not who you are looking for. They may appear to be keen “prospects” but actually they are only suspects, not prospects. They don’t have the drive, the persistence, the commitment or the focus to be an entrepreneur. They like their dreams but is not committed to do something to get to their goals.

Black Belt Recruiting is an inexpensive course that will help you to get out of “Sales Mode” and to be efficient in sponsoring without rejection. This course will help you to ask the right questions and thus will enable you to detect the right person to recruit.

Number 4 Mistake:

Talking big. This is a common mistake when a distributor oversells the business opportunity that they will be rich overnight or in a couple of years’ time. Most sharp people will detect this as phony and thus they will say no to you. Another consequence of big talk is imagine: a new distributor you recruited makes some quick money at the beginning and then nothing happens after that. What would he do? Probably quit in frustration.

What if you were to mention to the new distributor that to begin with this is a part time home business that may take 3 to 5 years to grow a residual income stream. During that time the prospect has new skills to develop. So if the person joins you and can see an increase in income over the months, it is less likely that he/she will quit as he/she understands that it will be a just matter of time before he/she reaches his goal of financial freedom.

Number 5 Mistake:

Talking too deep. Often times, new distributors will take upon themselves to want to learn everything before they talk to a single person. When your prospect hears your opportunity in such detail, they will back off. They have doubts in their minds, “Can I do this?” or “Do I need to know all this stuff before I earn a dollar?”

Remember, most people do not want another hard way of making money. They have struggled with just enough for most for their lives. Thus share with them just the basics of the financial opportunity and give them answers that are relevant to their questions.

Number 6 Mistake:

Talking bad about another MLM company. This is not only self-defeating but you appear to be unethical in your profession as a network marketer. Never try to run another company down by saying yours is better.

Instead of talking bad about someone’s products or business opportunity you could say that you once felt the same too but found this and that which lead you to make a decision for your current opportunity. Be humble and respectful to your prospect’s situation. He/she may listen to you or give you a referral.

Number 7 Mistake:

Losing money. Net cash outflow. Many times a new distributor has not got much to spend on marketing. Instead of wasting the time chasing a few quick bucks from someone who is unqualified, it is better to invest in learning a skill that will truly benefit other people. Having an opportunity to pitch is not a valuable exchange for money. Think of your MLM opportunity as a product. In some cases it may cost $500 to $1,500 to join plus monthly maintenance of, let say, $250 to remain active to receive the sales commission. This is a highly-priced product which may be difficult to sell. Don’t start with it.

Understand that the cheaper the product you’re selling, the easier it is to sell especially Internet online. This is because different people have different spending abilities and willingness to spend. Thus, the cost of your product and the number of buyers is undeniably inversely proportional.

Business opportunity seekers want to earn money. They don’t care about your company”s products and compensation plan. Thus give them some generic information or tips or anything that has got to do with solving their money problem. In exchange for your free generic information, ask them for their email address by designing a special yet simple to the point capture page that will grab the prospect’s attention immediately and entice them to leave their contact information.

But remember this: Even if you do a good job on the capture page, expect to lose a few visitors. The secret is to compel as many of your visitors as possible to just leave their email address.

Next your job is to earn some money by offering an inexpensive information product, let’s say, $20. You can get this type of information product through affiliate marketing ( that is selling other people’s product and you earn a portion of the sales) or do it yourself eBook. Just make sure the product is complementary to your primary product which is the business opportunity of your network marketing company.

With a little practice, you can get a few hundreds of visitors coming to your site daily and turning them into firstly “free product buyers” by offering them inexpensive products and then later on offer them higher cost products. With these free leads, you promote your business opportunity to this smaller but well able spending group. Hence marketing your business opportunity is a drip by drip process. In this way you build a trust relationship with them to enable you to increase your personal value to them.

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Real Estate Marketing Strategy

Jun 23 2023 Published by admin under Uncategorized

The #1 Mistake agents make when conducting real estate marketing to FSBO’s and Expired Listings is expecting them to convert immediately.

During this first 48 hours the seller is bombarded with solicitations, but fewer than 15% followup longer than 2-3 weeks. Studies show the majority of Expired Listings convert 3 to 6 weeks after withdrawal, but it can be months. In addition, almost no agents we surveyed went after a FSBO in order to get a buyer client, but the few that did often ended up getting their listing as well, assuming they delivered a professional experience. These days, using hands-free automation systems can automatically follow up by postcard, report, or greeting card as well as provide reminders to call. Furthermore, subscription services can provide leads of FSBO and Expired Listing sellers.

All real estate marketing is of course centered on the basics. That said, setting up these basics for your agents, or better yet, a broker or franchise owner doing the marketing and then reducing splits or charging a referral fee can enhance the company bottom line, increase recruiting, and help retain top agents by developing leads to give away.

Those basics fall into two camps, which are not mutually exclusive; both should be used in conjunction for maximum profits. Those camps are the “Bait / Response” “free report” marketing made popular in the real estate industry by agent Craig Proctor and the various 1-800 call capture companies based around consumer direct marketing. The other camp is “By Referral Only”, most systemized by the Brian Buffini organization.

Many agents and brokers developing their real estate marketing systems choose one or the other, but that’s a mistake: they provide separate functions, and also provide differing results especially in a soft or balanced market. A perfect database referral marketing system will generate leads, however, fewer of those leads will qualify or pull through in a soft market. Consumer direct marketing can easily adapt to any market by changing headlines and key offers. While entire books can and have been written about headlines, we have found a few formulas that constently work:

Secrets. Everyone wants a competitive advantage.
Mistakes. Nobody wants to make one!
Process-Motivated headlines, such as Sell your Home 37% faster with these 3 Hidden Strategies! – these are designed to appeal to a select group
Pain Amplifiers like “Avoid Denial”
Leaving someone hanging with _________ like this to make people notice what’s missing.
All consumer direct marketing is based on outgoing message, delivery media (internet, postcards, flyers, billboard, whatever) and call-to-action (i.e. call for more info, call me for a free consultation).
Recently, a more common problem to real estate marketing

Lately RogerV, he’s been working on advanced multi-variate page optimization techniques yielding conversions over 42% opt-in and cost-per-lead of under $1.00, with some campaigns yielding over 25 calls per day. Roger is a Search Engine Optimization expert and frequent blogger on Active Rain, as well as a published writer for Scotsman Guide. Learn more about Roger’s work by requesting your free whitepaper and software trial by clicking []

To find out the strategy on how we can help you convert 400% to 500% more visitors into motivated, interested leads who take the steps to buy or sell a home with you, stop by [] and get your free whitepaper, and a free test drive of an incredible turn-key marketing system. If you don’t click through, you’ll miss out on the strategies that could double your income this year.

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Free Network Marketing Tips – Is MLM Killing You? Learn This Today

Jun 23 2023 Published by admin under Uncategorized

If you read these free network marketing tips, I bet you will see where you have been making mistakes in your business. I failed at MLM for over five years until I learned the secrets about to be revealed in this article. Network marketing is a great way to earn income. Once you learn how to do it effectively. Your network marketing company continues to teach old school MLM tactics that no longer work in 2008.

If you want to succeed at MLM today use the tools of Internet marketing to build your business with an endless stream of prospects coming to your website. Internet network marketing is the easiest way to reach people who may be interested in an opportunity. Bothering your family and friends is the way to lose family and friends. They aren’t even suitable candidates for an MLM business.

If you learn how to use the Internet correctly, you can reach the right people at the right time and turn your leads into sign-ups for your business. There is no other way to reach so many people at one time. The Internet is where people are today and where they research new things. Compare that to using the 3 foot rule and talking to 10 or 20 uninterested people.

These free network marketing tips will give you some great ideas to improve your results and get more sign-ups.

Online you can target the people who are actively searching for what you offer. Using free and inexpensive advertising. You can find them and lead them to your website. For a fraction of the cost in a fraction of the time it takes to meet enough people.

You have the world at your fingertips with the Internet and can have customers and prospects from all over the world. These are people actually interested in the business and your very best target will be the people who are already involved in network marketing but are looking for a new opportunity.

Most MLM earners do not use old-school network marketing tactics. Instead they have switched over to effective Internet marketing skills which work perfectly fine for building leads. Are you still sending people to your company built replicated website? That does not work! With Internet marketing, people are joining you because they think you will be a good leader and can teach them how to succeed. So you must have your own website to sell them on you, not the opportunity.

You’ll not be totally in control of your own business until you master the Internet and use it to generate red hot prospects and targeted leads for little or no cost. If you learn Internet network marketing and the skills it takes to drive people to a website. You will finally succeed in building a large downline that earns you money every time you run an ad.

When you have your own website. You are the expert and people will look at you as an expert. And be a lot more likely to sign up directly with you instead of someone else. It’s important to have your own blog and build your own lead generation system with a built-in funnel that will even earn you money on than 90% of people who did not join you.

The very best way to do this is to lead off with free information that helps them build any network marketing business. Next, you want to get them to opt in to your autoresponder. In order to get a free bonus gift so that you’ll be able to follow up with them at any time in the future. Give people free network marketing tips that will help them.

So giving away all that free stuff, how is that going to be earning money?

After the opt in to your subscription list, you will direct them to an offer for a product. This product should be a low-cost entry-level products, about $20. That is directly related to helping them build a business for any opportunity. Magnetic sponsoring has a great system for free. If you can send people to it and they buy it you’ll earn a nice commission. Now if you run an advertisement you have a chance to earn back that cost instantly as you build your list.

Using a blog or a website of your own makes it easy for you to get personal with your prospects and let them get to know you and about you as a person versus trying to sell them your opportunity to start off with.

Blogs are very simple and easy to build and write content for. This simple act of blogging every day can drive free traffic from search engines, as well as give you a location to send people for more information.

Do you see the beauty of this funded proposal solution?

Most network marketers lose money on every advertisement and wind up quitting because they run out of money.

Using a low cost fund proposal, you will pay for all your advertising. Almost every time. This will allow you to continue advertising, constantly driving a steady stream of prospects right to your webpage. Which will result in growth of your list and more prospects for you to call and introduce yourself and your opportunity.

Your personal blog or website should have lots of free information, pictures and videos to make it easy for people to see who you are and what you are about. It’s where you want to show how much you know and how much you can teach them about network marketing and success. You don’t want to be all about business or your opportunity. Instead welcome them and offer them assistance and ideas that will make them better network marketer.

It’s important to have your own system for Internet network marketing, which will be a lead generation system that brings a steady stream of prospects to you. It must have an instant income generator for your business so that you can continue to advertise on a regular basis.

With the millions of opportunity seekers online. It makes a perfect marketing method for finding great prospects for any network marketing or MLM opportunity. As long as you sell yourself before you even bring up your opportunity. You’ll have great success getting a steady stream of new leads who already want to work with you.

It’s time to stop buying leads and start building your own funnel and lead generation system for your network marketing business. And forget all about chasing warm leads. When you can use the power of the Internet and the systems available with Internet marketing to generate thousands of leads every month.

With your own website and your own great content to search engines will send you more and more traffic for free. As time goes on and you continue to put out more and more content all over the Internet. This is what makes Internet network marketing so powerful and so useful in building your downline. Use these free network marketing tips and keep your eyes out for more.

I guarantee you every network marketing pro out there is using Internet marketing to the fullest and taking advantage of the millions of opportunity seekers online around the world. The more you study Internet marketing, the better your results will be.

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SMS Marketing – Reach the Target Customers in ‘Real Time’

Jun 23 2023 Published by admin under Uncategorized

In actual sense, authentic marketing is basically not the art of selling what you make but knowing what to make. Moreover, it can be defined as the art of understanding and identifying the needs of the customers and offering solutions that would deliver satisfaction to them, benefits for the stakeholders and profits for the producers. As such, for any business enterprise the strategy of marketing should be considered to be the basic tool to success. Moreover, the images and messages are paralleled and very important in the so-called marketing process. Both these factors can be delivered in varied manners. In this high-tech world, a myriad of innovative techniques are adopted for making the marketing process effective. These days, text messages or the SMS enjoys an amazing craze among the masses. As such, it has been witnessed that SMS marketing is steadily becoming popular in the market. Moreover, this process is gaining popularity due to the extensive use of mobile phones by the people. Thus, with the growing popularity of the mobile phones, this technique of marketing is quite logical and effective too.

Today, we are living in an age where technology governs almost all the factors. As such, the technique of mobile marketing promises abundant opportunities. Moreover, with this process of SMS service the advertisers can directly communicate with the target customers. However, it must be mentioned that the messages should be short, crispy and relevant to gear up the appropriate nerves of the target people.

Though, it is quite obvious that effective marketing definitely follows certain steps like promotion, planning, execution of the conception, distribution of goods and pricing etc., the actual intention is to astir the target customers. With these SMS marketing solutions, you can directly maintain long-time relationship with your customers. The messages should be however promotional and interactive in nature. Moreover, the business enterprises can even opt for multimedia messaging options such as MMS etc.

Moreover, the most important factor the SMS text messaging technique delivers messages in ‘real time’. Moreover, the web based SMS service can truly maintain strong customer relationships at ease. The end users are definitely impressed by the fact that the brand they are using also take certain interest to inform them its latest developments and launches. The SMS gateways can be used by the business enterprises to deliver logos, ringtones and recent news to their customers base. These gateways can be accessed by presenting values to the HTTP API Server by the GET or POST method.

The SMS delivery solutions are at the most regarded to be the best method to spread the required message to the concerned customers directly. This solution can even include WAP Push SMS, picture messages and flash messages too. Here, the VoIP switches would support with an innovative Sender Identification besides managing and creating the sub-accounts with the administrative rights. As such, to master effective marketing process, you must have appropriate mind share before you try to access market share.

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Fusion Marketing – Basics of Marketing Campaign Tracking

Jun 23 2023 Published by admin under Uncategorized

In order to begin Fusion Marketing techniques you need to create a baseline, which means testing your product or service in the most viable channels available to you. However, that testing will not amount to any learning if you can not track performance. There are some basic techniques you can use to ensure your marketing campaigns are tracked properly.

Different marketing channels require different tracking methods. The hardest channel to track might be television because it can have an effect on all other channels. So this must be taken into consideration when you run television ads at the same time you begin other campaigns (direct mail, online banner ad buys or search marketing). Offers on different channels help you track volume and put the responsibility on the consumer to remember the special discount or offer.

Here is a short list with the most popular marketing channels and common ways to track campaign performance, and for many channels, all or some of the tracking mentioned.

Television: Track using a unique 800 number, a unique page on your website ( along with a short survey on your actual site. When consumers log onto your site, and fill out a form, or submit any type of information, try to create a short survey that asks where they heard of your site or product from. This may help you attribute site volume or lead to a specific channel.
Online and Search: Online and search are by far the best channels in tracking. Utilizing URLs that pass through marketing codes you come up with can help you determine where they saw your ad, and which ad seems to be bringing in the most volume for you. Creating marketing codes helps you differentiate placements and all these can be seen in your daily visitor web logs. Cookies can help capture user behavior that may give you insight into URLs they visited prior to actually transacting.
Direct Mail: Using a unique 800 number, a unique page on your site and a perforated form they can mail in often helps in tracking performance. Giving them options to fill in forms via the web also helps. Convenience is the key in direct mail response. The more options you give the consumer to respond, the higher your response may be.
Email: Email uses the same techniques as online and search marketing. Creating an HTML template that contains several clickable items is great, however each of those links should have their own unique code. That way you will be able to determine volume coming in from email along with what link actually brought them to your site. Consider coming up with a clever format that involves a four or six character code, the first code telling you the major campaign you used, the second code letting you know the date the campaign was sent out and the third letting you know what exact link they came from and so on.
Radio: Track using a unique 800 number that easy to remember, or a simple easy to remember website address. This address may even be a simple one you buy that redirects to your original site. Mentioning the radio station to get a special discount or special services can also help.

Testing to ensure all links work properly is key to ensuring results can be read and analyzed. Once you are able to create a procedure and process used to track campaigns, it becomes very simple to do some simple number crunching and find out which campaigns are doing well.

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Mortgage Short Sales Marketing Methods For the Investor

Jun 23 2023 Published by admin under Uncategorized

It can be hard figuring out where to start in order to find pre-foreclosures to invest in. Marketing mortgage short sales is a cinch with the right tactics and good information, such as the lis pendens list. To start, there are three points to marketing mortgage short sales that are absolutely crucial to know; the importance of marketing, competition, and there are multiple methods of marketing.

Importance of marketing

You need to use all tactics and resources you have available in marketing. Show those homeowners and banks that you are a professional property investor and set yourself apart from the amateurs. Preforeclosure investing is one of the most competitive real estate niches. Make sure your marketing stands above everyone else’s.

There is no one true method of marketing to the preforeclosure market. You can use at least three forms of advertising at all times when marketing to these preforeclosure owners and really saturate the market with your name. Now that you know the three points of marketing mortgage short sales, you’ll need to learn some of the more effective methods of reaching that potential client.

There are two main types of marketing; Shotgun marketing and Sniper marketing. Shotgun marketing has a broad range with no specific target audience. It catches all types of people including some your competition may not be reaching. On the downside, many of the potential clients you reach may not be qualified or may not need your services.

Sniper marketing is direct and you’ll know it will get to a certain type of homeowner. On the downside, many other preforeclosure investors are using this method, so you will have a lot of competition in this type of marketing.

Advertising to the Lis Pendens

Many investors involved with marketing mortgage short sales talk about marketing to the lis pendens list. After a homeowner is 90 days behind on mortgage payments, the bank issues a Notice of Default or the lis pendens. This is the first time that the client’s situation becomes public as it’s filed at the county courthouse.

Now the investors know that the homeowner is having difficulty making payments and is in a preforeclosure situation. You can look up properties on the lis pendens and approach the homeowners about purchasing their property. It’s not uncommon in high-density foreclosure areas to see 50 different individuals using the same marketing tactics.

Always go through the lis pendens list. Get used to the process then you can try hiring someone else to find potential clients for you. The financial newspaper, published every day or every few days is a good place to start. It has all the homeowners published in the lis pendens listed by name and address. Pull new names every day or so to remain ahead of the competition and get you’re marketing out first.

Looking the Professional Investor

Marketing mortgage short sales is really easy once you know all about reaching potential clients. Below are three additional tips to set yourself up as a credible investor:

1) Toll free or local vanity number: A good vanity number can show that you are focused on marketing mortgage short sales with something like, ’1-800-Bad-Debt’.

2) Website: Website templates are available for a very low cost. These allow your clients to check you out and see your testimonials from past customers.

3) Logo: This brand image instantly gives you credibility that 95% of investors won’t have. It only takes a few minutes to create a simple logo on your computer.

Marketing Mortgage Short Sales Strategies

Now that you have the list, there are many marketing strategies you can use. One of the most popular ways is direct mail. There are many types of direct mail campaigns.

o Check letter: You can send the potential preforeclosure client a letter with a perforated check on it including an amount such as $1300. You will actually give the seller $1300, sometimes more depending on equity, if you complete a successful deal with them. The check is not valid for deposit, but when they call, let the homeowner know that you will pay for the deal.

o Radio: It is great marketing mortgage short sales to reach a large amount of people. You might not want to do radio as your first step, but if you want to take your marketing up a notch, its something to consider.

o Newspaper Ads: Many other investors are marketing in the paper. The reason so many people do classifieds is it works. Newspaper ads can be expensive depending on where you live, but if they get you one preforeclosure deal, ads make sense. Set yourself apart from other investors using newspaper ads is market to preforeclosure owners. Use fun slogans like “run away from your house,” “escape your debt forever,” etc.

o Television: TV is effective, but it takes time to create a professional piece. It can also be expensive. If you want to completely set yourself apart, no other medium can give you the kind of credibility commercials provide late night TV has good advertising rates and reaches folks who are in trouble and probably have trouble sleeping. Just make sure your piece is professional and to the point.

o Greeting card: The greeting card is a more personal touch in marketing mortgage short sales . The greeting can say, “We know what you’re going through and have helped out a lot of people in this process in the past. We are behind the phone, an actual person, not a huge company.” The homeowner will know that they are dealing with a real individual rather than a large conglomerate.

o Postcards: These work very well because they are cheap and you can send many. Don’t just do postcards by themselves in your marketing. However they are a great addition to other types of marketing programs. Postcards give the ability to have your message get to the homeowner at a very limited expense.

o Post-It Notes: Placing post it notes around the area, also gives you very detailed results of what neighborhood to focus on, although you won’t know if those particular homeowners need help. Stick post-it notes around a neighborhood.

o Signs: Signs work great for catching people’s attention. These are expensive and make sure to check with your municipality to make sure you are allowed to do it.

This is all you need to know to get started in marketing mortgage short sales. Make sure you know, realize and implement the points above and you’ll have some success in your chosen preforeclosure market. It’s as simple as taking action to find those potential homeowners.

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What is More Effective, PPC Direct Linking Or Landing Pages

Jun 23 2023 Published by admin under Uncategorized

Ultimately, tests have proven that sending people to a pre-sell landing page that either contains a personal recommendation, a review or a chance to capture people’s email addresses is likely to rocket your conversion ratios beyond belief. Whilst both methods are capable of bringing in huge amounts of targeted traffic that are ready to buy from you, the paid option has certain benefits over organic search engine listings.

When you pay for traffic, you are able to get traffic much faster than the organic traffic. Whilst organic traffic from the search engines might save you money over time, it’s also important to realize that time is also money!

So why do a lot of struggling marketers still shy away from paid advertising such as Google Adwords? Is it because it doesn’t work? Well, maybe it didn’t work for them personally but it sure does work for millions of other marketers. How can this work for you.

If you are promoting affiliate offers then the first thing to consider is whether you will be able to link directly to the merchant’s website using your affiliate link in the PPC ad, or if you would be better off sending your traffic to a landing page hosted on your own domain (or on a free domain elsewhere if you don’t own a domain yet).

This is a common hurdle for affiliates and there are pros and cons to each method. Let’s look at why you’d want to link directly to the merchant’s website instead of using a landing page on your own site:

1. You can quickly throw up an entire campaign and test the water with a product
2. You don’t need to worry about writing sales copy or actually creating web pages
3. You eliminate one less hurdle for the visitor to go through before making a purchase

Whilst all of these benefits seem pretty conclusive, the truth is that there is actually a greater effectiveness of using your own landing pages to pre-sell the visitor on the affiliate product that you are promoting, such as:

1. You can warm the visitor up and prepare them for the sales pitch
2. You can be more of a friend to your visitor,and see your conversions go sky high!
3. You are able to get peoples email address and send them more offers if they don’t buy the first time.

Another problem with directly linking to affiliate offers is that Google AdWords will often penalize you for doing so, if other advertisers are also doing this on the same keywords that you’re bidding on. Google doesn’t want a ton of duplicate ads for a keyword, so you need to be unique.

Ultimately, tests have proven that sending people to a pre-sell landing page that either contains a personal recommendation, a review or a chance to capture people’s email addresses is likely to rocket your conversion ratios beyond belief.

The most effective and hard world of PPC advertising, where you can lose a lot of money if you don’t know what you are doing. But getting higher conversion is very possible.

Google can show all your ads evenly or show the most profitable ad more. If you and 99 other folks are advertising a specific affiliate product, and are all using direct link, you dilute the number of times your ad will be seen. Google will only return one ad per display URL when a search is performed.

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Are You Using a Self Directed Roth IRA? (Individual Retirement Account)

Jun 23 2023 Published by admin under Uncategorized

I was downtown the other night and I bumped into an old friend. He couldn’t stop talking about the property he had just sold. My friend had bought the property using his self directed Roth IRA and he was grateful that I had pointed him in that direction. I resolved there and then to write some information here for you. From here on whenever I mention a Roth IRA you can take it to mean A Self Directed Roth Individual Retirement Account. Now hang on, Here we go.

What Is A Roth IRA
The Roth IRA was created in 1998 and named after it’s main sponsor Senator William Roth. The main feature of the Roth IRA is the fact that the money you put into it is not tax deductible, while the money you withdraw in retirement is not taxed, it never gets taxed again. This means you have the power of compound interest working for you over and over again. Can you see the potential for tax free profit here? Your ROI is based on your understanding of real estate and not on the yo yo effect of the stock market.

The limit you can pay in contributions into a Roth IRA is $5000.00 per year, until you are aged 50years or over and then it goes up to $6000.00.

Normally you can pay into a self directed Roth IRA if you have earnings of less than $10,000.00 and you file separately if you are married, and you lived with your spouse at any time during the year.
If you are married and filing jointly or you are a qualified widow(er,) if you earn less than $169,000.00
You can pay into a self directed Roth IRA if you are head of the household, or single, or married filing separately and you did not live with your spouse for any part of the year, and you earned less than $116,000.00.

You can contribute to your self directed Roth IRA no matter how old you are. Let me tell you a story. I have a friend who believes in self directed Roth IRAs so much he taught his 21 year old daughter and his sixteen year old son how to invest in them. His daughter has just bought a house and his sons Roth IRA now has mortgage payments going into it from some bare land he bought and sold. That is one family that’s going to be well looked after in their retirement.

Your management trust will make it real easy to invest in a Roth IRA. Just open an account with them and fund it through a cash contribution, a money transfer or a rollover. Find a property you would like to purchase, your management trust will guide you so you follow the rules and they will take you by the hand and lead you through the paperwork. Your management trust will simplify matters for you. Just make sure all payments and expenses go through your Roth IRA.

Prohibited Transactions
Below are some prohibited transactions with a Roth IRA.
You can not buy property for your personal use with IRA funds (either now or in the future)
You can not buy property from your family or relations, including inlaws.
You can not borrow from your Roth IRA
You can not sell property to your Roth IRA
You can not use your Roth IRA as security for a loan

If you engage in a prohibited transaction with your Roth IRA your account stops being an IRA on the first day of that year. And the account is then treated as though it distributed its assets to you at fair market value. You will then probably have a taxable gain that will be included in your income.

You Can Have Qualified Distributions or Payments
A qualified payment is one that meets the following stipulations
(1)It’s made after the five year period that you set the Roth IRA up.
(2)The payment is:
Made on or after you reach fifty nine and a half years of age.
Made to a beneficiary or to your estate after your death.
Made because you are disabled.
Made to buy, build or rebuild a first home(up to a maximum amount of $10,000.00)

Your Self Directed Roth IRA is protected under federal bankruptcy laws and normally protected from creditors in the event of bankruptcy.

It really is quite simple when you delve into it. Having said that, there is a simpler more TURNKEY approach. Just go down to the resource box at the bottom of this article, click on the url and go to my website. You will find more information on IRAs and real estate investments there.

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The “It Just So Happens” Effect – Bulls Eye Marketing 101

Jun 23 2023 Published by admin under Uncategorized

What do junk mail and TV commercials have to do with each other? Simple; they are all excellent examples of The Bull’s Eye Effect. But wait. Don’t we usually throw away our junk mail and skip TV commercials? Well, yes, but… that doesn’t stop companies from making more and more every day.
Why? Simple: blame it on the “It Just So Happens” Effect…

Now, before you ask, the “It Just So Happens” Effect states that for every nine out of ten people who throw away that furniture flyer or carpet cleaning coupon that comes in the mail, there is one person who “just so happens” to need a new piece of furniture or their carpet cleaned.

Or their:

o Teeth whitened
o Hair cut
o Oil changed
o Cruise booked
o Gutters cleaned
o Driveway repaved
o Fill in the blank…

Case in point: My friend’s wife just went back to work. This was good news, great news, the best news – more money, more opportunity, more money – until the laundry started to pile up and the cupboards went bare and the floors got dirty. You see, my friend works from home – and while his wife was suddenly back out in the corporate world, he was left to fend for himself in the domestic jungle.

As a result, he became obsessed with household cleaning products. I don’t take words lightly; “obsessed” really is the right word here. I’d never heard him get so animated about anything as when he discovered the Swiffer line of products. Vacuums that dusted! Squeegees that squirted! Gloves that held static electricity! Mops that vacuumed first! The list went on and on; you’d think it was baseball season and he was reporting the stats of the World Series pairings!

And it all started with one of those cut-out coupons in the Sunday circulars. One Swiffer ad for one Swiffer product – and the rest just kind of snowballed; he was hooked. I can imagine him sitting there that very first Sunday morning, his wife sleeping late after a long work week, dust mites clinging to the hardwood floors, that big, clunky vacuum beckoning from the garage, the paper on his lap when, all of a sudden, he saw that Swiffer duster-vacuumer-squirtie gizmo coupon and that’s when the “It Just So Happens” Effect took, well, effect!

My friend needed a quick, convenient, preferably disposable solution to his daily household cleaning chores and “it just so happens” there was a coupon for a quick, convenient, mostly disposable product staring back at him from some Sunday coupon book he’d probably thrown away without even looking at 4,000 Sundays in a row.

But not this Sunday.

The “It Just So Happens” Effect keeps advertisers paying their mortgages even as our land sites fill with their product. It also keeps us buying, and before we enter the high-tech world of faith-based marketing in the chapters to come, let us not snub the low-tech world of traditional advertising. Remember, it’s all just theory until the cash register rings up that first big sale. What makes it ring for you, for me, for everybody will be something different.

Until you find that “something different,” let’s not rule out anything.

What The Previews Can Teach Us About Making a Direct Hit!

Have you ever noticed that you’ll only see trailers for comedies before a comedy? Or previews for scary movies in front of a scary movie? That’s because like breeds like; an audience for the latest zombie offering is more likely to remember – and look forward to seeing – another zombie movie than, say, a light romantic comedy.

I’ve found that this is a great way to think about how YOU target your customers. If your product or service is the payoff after all those previews, the movie itself, then what kind of preview would be playing in front of it? Comedy? Buddy picture? Family film? Action? Adventure? Thriller?

I want you to take this seriously. We often think in terms of “mission statement,” “purpose” or “elevator pitches,” but those are more company-oriented. Thinking in terms of movie trailers to describe your product or service – and, in turn, your audience – is much more customer-oriented. Your sales pitch shouldn’t be general. You need to zoom in to the core of the audience of one. Figure out the appeal of your product or service to this individual.

Movies come in genres – comedy, romance, thriller; companies come in niches – just as businesses do; for example, retail, B2B, automotive. Seeing your target audience in simpler terms is better for both of you. Be direct. Be clear. Be exciting. Learn from the movie previews. They entice the audience with clips that will appeal to their individual movie preferences.

So, in other words, don’t pitch your zombie flick to an audience that’s hungry for comedy. Like breeds like; find out who would like you and pitch to them. First you have to know what you’ve got on your hands; a comedy or a scary movie.

Knowing what type of product or service you provide should seem like second nature, but if it really was so easy, you wouldn’t be here reading this right now because I wouldn’t have had to write it in the first place.

Let’s say you’re a shoe company. So far, so good. What kind of shoes do you sell? Dress shoes? Flip-flops? Women’s? Men’s? Sneakers? What? Athletic shoes; great. Does that tell you your audience? Hardly. I’ll grant you, nowadays pretty much everybody uses athletic shoes, but that doesn’t mean they’ll use yours.

Taking the athletic shoe analogy a little farther, ask yourself a few questions to narrow the audience:

o Are your athletic shoes edgy enough to appeal to the teen/tween market?
o Are they too edgy to appeal to the senior market?
o Are they cool enough for the college crowd?
o Are they affordable enough to cry out to urban hipsters?
o Are they sensible enough for upscale women?
o Are they rugged enough for working men?

Pretty confusing, isn’t it? Rejoice! There is freedom in simplicity. For instance, let’s pick any target audience up there – seniors, career women on-the-go, weekend hikers, pick one – and you can see how focusing on that audience, and only that audience, means less time spent worrying about the other audiences.

For instance, if you pick weekend hikers, you can play strictly to them. With design issues, with ad copy, with graphics, with seasonal campaigns, with colors, with treads, with laces, with – well, you get the picture.

It’s all bull’s eye; all the time. Now you can finally picture the genre your product or service is in and create a “preview” that’s appropriate for fans of the genre. And remember, it’s not about recreating the blockbuster formula that works for every movie, every time. It’s about targeting YOUR audience with YOUR message touting YOUR product.

Don’t forget our audience of one. When you can ignore all the other sub-markets for athletic shoes and visually pinpoint your genre – weekend hikers – you can now picture your audience of one; that single weekend hiker.

Now real communication can happen – and prospects can become customers. You’ve found your bull’s eye and you’re ready to take aim at it.

Imagine your product or service is the focus of a new movie. Instead of a commercial, make a movie trailer. How will you get the audience excited enough to come back and see it?

Find Your Passion – Find Your Target

Passion, I’ve found, drives the purest form of communication. Think about it: One of the strongest forms of communication is to speak passionately with your audience of one. One of the most masterful practitioners of The Bull’s Eye Effect, Walt Disney himself, was fond of saying, “Let’s never forget that this all started with a mouse.”

Tony Hawk’s version might be, “It all started with a skateboard.”

When a very young Tony Hawk began perfecting his Frontside Ollie Nose Blunt and half-pipe shredding techniques back in the mid-70s, skateboarding was still in its infancy. A few dozen professional skaters were actually able to ply their trade for an income, but the popularity of ESPN, let alone the X Games and (Mountain) Dew Action Sports Tour, were still decades in the offing.

Over 30 years later, Tony Hawk is less a man and more an institution. He recently released the eighth installment in his long line of successful video games, Tony Hawk’s Project 8. Kohl’s stores now sell his exclusive line of clothes and the Six Flags amusement park has its very own “total Tony Hawk experience” ride.

The branding of Hawk’s name was no accident. Says Marshal Cohen, chief analyst at NPD Group Inc., a market research company in New York, “Tony Hawk is a legendary name, yet he’s still alive and on the scene. People pay homage to that.”

According to Mark Hyman in Business Week, “Hawk’s deals, which earn him from $5 million to $7 million a year, according to marketing insiders, rank him among the richest pitchmen in any sport. What sets him apart even from that elite company, though, is his pipeline to young consumers. Strangely, for a father of three closing in on 40, Hawk hasn’t lost his juice with kids, a trick few aging sports celebs have mastered.”

Quick: Can you picture what kind of trailer would play in front of a Tony Hawk movie? I bet you can, the same way you know what kind of trailer would play in front of a Disney movie. I believe that’s mostly due to the fact that, like old Walt himself, Tony Hawk’s career grew out of his passion.

When I meet with new clients for the first time, I can always tell who’s working for their paycheck and who’s working for their passion. Which do you think is the case with Tony Hawk? Clearly, his audience can relate to his passion and, as a result, they are passionately loyal to the father of modern skateboarding.

As you zero in on your target audience, don’t lose sight of the reason you want an audience in the first place – to share your passion. Whatever your passion is – skateboards, books, movies, hiking sneakers, teeth-cleaning, Swiffer-like cleaning products – the closer you can hone in on that passion, the more likely you become to find your audience.

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5 Marketing Tips – Franchises Benefit from Integrated Promotions and Mail Campaigns

Jun 06 2023 Published by admin under Uncategorized

If you are like most franchisors, you continually face the same challenge: how to grow your business in a competitive marketplace. The primary leverage points franchisors have to grow their companies are twofold: add more franchisees to their networks and ensure the ongoing success of those franchisees once they have been added. One key to achieving both is to plan and execute optimal promotions and direct mail campaigns.

In order for a given franchise network’s promotions and direct mail campaign to be optimal, the campaign must meet four conditions: 1. must be cost-effective, 2. must accurately communicate the value proposition of the company, 3. must be easy for franchisees to participate in, and 4. must target the right customers and prospects.

With these conditions in mind, here are 5 marketing tips for franchises for designing and executing integrated campaigns:

Tip #1: Standardize your marketing materials:

One of the cornerstones of good branding is the ability to present an integrated brand image – the look-and-feel of your materials, the messaging you use to reach out to prospective customers, and your value proposition – at every point of customer contact. Regardless of which advertising media you leverage or which members of your organization are in daily contact with your customer base, it is important to present a “unified front” in terms of what your organization is all about. This is particularly important for franchise organizations. If you leave it up to individual franchisees to develop marketing and advertising materials, it is highly likely that your customers and prospects will be exposed to conflicting brand images about your organization. This should be avoided at all costs because it can damage the brand you are working so hard to build.

Tip #2: Allow for just the right degree of customization:

Franchisors need to set forth strict guidelines for the use of company-branded promotional materials. Franchisees are faced with a dilemma: they want to promote the company brand, but they also need to communicate to customers the relevant information about their specific locations. As a guideline, about 80% to 90% of each piece of direct mail, poster, door hanger, and promotional good your organization sends to customers should remain consistent from location to location. At the same time, it is important to give franchisees the freedom to add address, store locator and customized coupon or promotion-related information as per their local campaigns. Striking the right balance between standardization and customization is paramount.

Tip #3: Give franchisees the flexibility to place orders online, anytime:

Franchisees are busy running their businesses day-to-day. They need to be able to place orders for corporate-approved promotions and direct mail campaigns on their own terms – even if that means doing so in their pajamas at 10:00 p.m. on a Saturday night over a hot cup of coffee. Franchise networks that implement password-protected, secure online ordering systems benefit from the flexibility that comes from “at-anytime, from-anywhere” style ordering. Online ordering means that franchisors can avoid the hassle of receiving or fulfilling mail and promo goods orders from franchisees. And, franchisees gain the flexibility to place orders anytime they choose – on their own terms.

Tip #4: Allow for targeted mail campaigns by offering only the most relevant list filters:

Franchisees are interested in the day-to-day tactics and strategies of running a cost-effective operation – they are in most cases not marketing experts. On the other hand, franchisees do understand that targeting the prospects that are most likely to respond to their direct mail campaigns makes good financial sense. The trouble is, there are literally thousands of available ways to filter any given mailing list today; income, age, and gender are just the tip of the iceberg. The best way around this dilemma of simplicity-of-ordering vs. offering multiple list filtering options is to set up an ordering system that gives franchisees access to just a handful of the most important list filters (e.g., demographic selects). This allows your franchisees the freedom to select their own list filtering criteria but at the same time does not overwhelm them with hundreds of confusing options.

Tip #5: Set up pre-arranged fulfillment agreements on behalf of your franchisees:

Franchisees often work 12 to 16 hour days building their businesses, especially when they are opening new locations. They know that marketing and advertising are important, but they do not have the time to call vendors, compile mail lists, check drafts, negotiate pricing and place orders – let alone get corporate approvals. The solution: the franchisor can help franchisees by pre-selecting the right goods and mail items and then setting up business agreements with geographically-appropriate vendors to fulfill them. That way, the franchisee just needs to pick up the phone or go online and place the order after choosing from a list of pre-approved items. Thinking through these considerations ahead of time can free up franchisors to focus on growing their business rather than managing the day-to-day selection, approval and fulfillment of promotional items.

Finding intelligent, cost-effective ways to integrate promotions and direct mail campaigns across your franchise network can pay off huge dividends down the road. These dividends include fewer franchisor headaches, higher participation rates among franchisees, a more integrated brand image across all points of customer contact, and more cost-effective, targeted campaigns.

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